mediactivism
Original Title:
Los anuncios más racistas vistos en TV
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Displaced in Media
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Statement
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The most racist advertisements in history

Moha Gerehou, David Conde, eldiario.es, 2018 | ZEMOS98 (Spain)

Moha Gerehou, a journalist from eldiario.es, reflects on the way mainstream media has created a stereotypical image of black people through history and how it can be hacked in order to introduce new narratives and ways of turning the back to these racist contents. This video aims to reach wide fragments of digital press readers with the aim of promoting awareness about the stories created by publicity agencies throughout the history of Spain by analyzing how these media fragments were developed and broadcasted. This video can be used for educational and activist purposes in different contexts by promoting debates around the main stereotypes the video analyzes.

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